Privacy Policy

Privacy Policy

Effective Date: December 3, 2025

This Privacy Policy explains how The Hormone & Peptide Clinic at Magnolia Health (“we,” “us,” “our”) collects, uses, and protects information when you visit www.423hrt.com or interact with our online services (collectively, the “Site”).

By using our Site, you agree to the practices described in this Privacy Policy.

1. Who We Are

The Hormone & Peptide Clinic at Magnolia Health is a cash-pay medical clinic located in Chattanooga, Tennessee, providing hormone and peptide optimization, related consultations, and wellness services.

2. Information We Collect

We may collect the following types of information:

a. Information you provide directly

• Name, email address, phone number, and contact details
• Appointment requests and scheduling information
• Messages sent via contact forms, email, or text
• Payment information (processed securely by third-party providers such as Stripe or other payment processors)
• Any information you choose to share in free-text fields or messages

b. Information collected automatically

When you visit our Site, we may automatically collect:

• IP address and general location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring websites
• Cookies and similar tracking technologies (where enabled)

3. How We Use Your Information

We use your information to:

• Respond to inquiries and schedule appointments
• Provide, manage, and improve our services
• Process payments and send receipts
• Send appointment reminders, confirmations, and follow-up messages
• Monitor Site performance, security, and usage trends
• Comply with legal, regulatory, and security obligations

We do not sell your personal information.

4. Medical Information & HIPAA

Some of the information we collect and maintain in connection with your care may be considered Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (“HIPAA”).

PHI is handled in accordance with applicable federal and state privacy laws and our internal policies. We may provide you with a separate Notice of Privacy Practices at the clinic describing in more detail how we use and disclose PHI for treatment, payment, and healthcare operations.

If there is any conflict between this website Privacy Policy and our HIPAA Notice of Privacy Practices regarding PHI, the HIPAA notice will control.

5. How We Share Information

We may share your information with:

• Service providers and vendors who perform services on our behalf (e.g., website hosting, email, texting platforms, EHR, payment processors, analytics tools). These parties are only given access to the information needed to perform their functions and are expected to protect it.
• Healthcare partners or laboratories when necessary for your care, with appropriate permissions and legal safeguards.
• Law enforcement or regulators if required by law, court order, or to protect our rights, safety, or property, or that of others.
• Successors or affiliates in the event of a merger, acquisition, or other business transition, subject to applicable privacy protections.

We do not share your information with third parties for their own marketing purposes.

6. Cookies and Analytics

Our Site may use cookies, pixels, and similar technologies to:

• Remember your preferences
• Help improve Site functionality
• Understand how visitors use our Site

We may use basic analytics tools (for example, Google Analytics or similar services) to collect aggregated, non-identifying information about Site traffic and usage trends.

You can usually control cookies through your browser settings, but disabling them may affect how the Site functions.

7. Payments

Online payments made through our Site may be processed by third-party payment processors such as Stripe or others. We do not store your full credit card number on our own servers.

Your use of payment services may be subject to the privacy policies and terms of those providers in addition to this Privacy Policy.

8. Communications

By providing your email or phone number, you may receive:

• Appointment confirmations and reminders
• Follow-up messages related to your care
• Occasional clinic updates or educational content, where allowed

You can opt out of non-essential marketing messages by following the instructions in the message or contacting us directly. You may still receive important administrative or appointment-related messages.

Please do not share highly sensitive information (such as detailed medical history or emergency concerns) via unencrypted email, text, or social media.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect the information we collect. However, no system can be guaranteed 100% secure. We encourage you to use caution when submitting information online and to contact us if you suspect any unauthorized use of your information.

10. Data Retention

We retain information for as long as necessary to:

• Provide services and maintain records consistent with medical and legal requirements
• Comply with applicable laws and regulations
• Resolve disputes and enforce our agreements

Medical records may be retained according to state and professional record-keeping standards, which can extend beyond the time of active treatment.

11. Children’s Privacy

Our services are intended for adults. We do not knowingly collect personal information online from children under 13 without appropriate parental or guardian involvement. If you believe a child has provided us information without consent, please contact us so we can remove it where appropriate.

12. Your Choices and Rights

Depending on your location and applicable law, you may have rights to:

• Request access to certain personal information we maintain about you
• Request updates or corrections to your information
• Request deletion of certain information, subject to legal and clinical record-keeping requirements
• Adjust cookie or browser settings

To exercise these rights, please contact us using the information below.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top. Your continued use of the Site after changes are posted means you accept those changes.

14. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

The Hormone & Peptide Clinic at Magnolia Health

Website: www.423hrt.com

Phone: 423-643-2277

Address: 6404 East Brainerd Rd, Chattanooga, TN

Email: Elizabeth@423hrt.com